SodaStream – 100 Years and Counting

SodaStream began operation in 1903. Giles Gilby invented a carbonation system; it made fizzy water from standard water, and was originally targeted for the upper classes. In the 1920s, new flavours were introduced. These included cherry ciderette and sarsaparilla. It enjoyed vast success in the 1970s and 80s, becoming a big hit in countries such as the UK, Germany and Australia.

The company underwent numerous changes in ownership; during one period, SodaStream even became part of the Cadbury Schweppes empire. In 1998 the company changed hands for the final time when purchased by Soda Club, at that time the biggest supplier of SodaStream to Israel. After Soda Club’s unsuccessful bid to change the brand from SodaStream to Soda-Club, SodaStream remained the name of the brand.

More recently Soda Club sought to freshen the SodaStream brand. Focusing on the health and diet issues that are so prevalent in this day and age, SodaStream was relaunched with a new machine and many new flavours, concentrating on offering a healthy alternative to fizzy, sugar-rich drinks such as Coca Cola and Pepsi.

Basically, the SodaStream product is a home carbonation kit, which allows you to change water into sparkling water, as well as allowing you to add low-calorie flavours such as cola and orange. A large assortment of calorie-free flavours to flavour sparkling water to great taste is sold at allfreightfree.com.

The SodaStream machine works by forcing co2 into a bottle suitable for pressurising that is filled with water. The co2 turns the water into carbonated water. This process — dissolving co2 — is known as carbonation. The carbonated water can then be drunk on its own as sparkling water, or mixed with flavours to create tasty, healthy treats. Once the co2 canisters have been used up they can be sent back to Soda-Club who recycle the canisters by refilling them with co2 then sending them back out.

Regarding actual health and diet benefits gained from drinking SodaStream, the company assures consumers that all their flavours are completely sugar-free and contain a maximum of 2 calories per 100ml; this is, assuredly, good news for every parent concerned about a child’s diet.

The SodaStream machine adds only co2 to the water, meaning it does not have the added sugar that some bottled sparkling water contains, so there is hardly any difference between it and normal water.

SodaStream have made much of their environmental and health credentials, going so far as to say that each litre bottle of SodaStream saves three aluminum cans. The result? Over a 3-year period, a family of four could slash their soft-drink-related packaging usage by over 90%. This is an arresting claim, one that should stand them in good stead in this environmentally conscious age. It is clear that Sodastream has developed into a realistic alternative to the big players in the soft drink world.